We offer comprehensive coverage of the most affluent homeowners in the core of the New England market.
Boston Globe Media’s proprietary databases and expertise in consumer profiling and modeling enables us to select the names and addresses of the consumers in the region best positioned to support the advertisers in Design New England.
While our special focus is on the Boston region, Design New England is mailed to carefully selected homeowners throughout the region, from Cape Cod to North and South Shores, through the wealthy western suburbs to central Massachusetts and south to the gold coast of Rhode Island and north to the southern tier of New Hampshire.
Distribution: 60,000
Mailed distribution: 40,000 homeowners and 7,000 trade*
Profile Of Our Readers
41% live in homes valued at 1+ million
65% live in homes valued at $750,000
219% more likely to have a HHI of $200,000
98% more likely to be in a management position
88% more likely to won a weekend/vacation home
68% are likely to buy or recommend something featured
77% are likely to use the design ideas featured
45% keep the magazine for over 5 weeks
55% have looked through four of the last four issues
77% are interested in Green design considerations
Source: Claritas; Polk; BGM research, 12/07; profile based on mailed distribution list selected from BGM's proprietary database
* We mail each issue to top architects and interior designers throughout the region, as well as offer free distribution through our advertising partners and at Design New England events and for sale at select bookstores, newsstands, and by subscription.